AdSense Native ads — a suite of ad formats designed to match the look and feel of your site, providing a great user experience for your visitors. AdSense Native ads come in three categories: In-feed, In-article, and Matched content.
Native ads is the future of advertising.
Native Ads Features
- A great user experience: they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors.
- A great look and feel across different screen sizes: the ads are built to look great on mobile, desktop, and tablet.
- Ease of use: easy-to-use editing tools help you make the ads look great on your site.
Advertising is all about ROI. Although there are different metrics like CPC, CPM, CPE and others, the end motive is to ensure that the advertisers make better ROI. While a video ad play can create a brand awareness, a banner ad brings a conversion and both are equally crucial for businesses.
Native Ads or AdSense?
It needs to be understood that native ads work best when the advertisement is broader and contextually less appealing. Native ads appeal to the masses. So, this works great with videos, products where the audience at large is targeted, promotions etc.
AdSense is known to be contextually targeted and works like a charm for so sites. It delivers high ROI for niche sites and there are myriad businesses which have grown just because of AdSense.
Native Ads vs AdSense- A Comparative Study
With programmatic native ads, marketers will be able to further tap into the ecosystem and contextually target their ads as well. Over the next few years, AdSense can be seemed to be in tough competition with other ad networks, especially in the native ad segment.
If we discuss the CPM rates of native ads and AdSense, the story is a bit different. AdSense still pays higher CPM and in fact, the RPM for native ads only constitute to around 30-40% of what AdSense if paying if you’re using 2 native ad unit widgets. The page CTR tends to be around 1.5 to 2%.